Privacy Policy

EFFECTIVE DATE: January 15, 2025
LAST UPDATED: January 15, 2025

Introduction

Novaisys LLC, operating as Perspectives (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you access or use our synthetic audience platform, website, and related services (collectively, the “Platform”).

This Privacy Policy applies to all users of our Platform, including visitors, registered users, and pilot program participants. By accessing or using our Platform, you consent to the data practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not access or use our Platform.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

Account Registration:

Name and contact information (email address, phone number)
Company name and business information
Job title and professional information
Account credentials (username and password)

Platform Usage:

Research parameters and demographic criteria
Custom audience specifications
Search queries and filter preferences
Feedback, questions, and support requests

Communications:

Information in emails, support tickets, or other communications
Survey responses and feedback
Newsletter and marketing preferences

1.2 Information Collected Automatically

When you access our Platform, we automatically collect:

Device and Browser Information:

IP address and approximate geographic location
Browser type and version
Operating system and device type
Screen resolution and device identifiers
Language preferences and time zone

Usage Information:

Pages viewed and features accessed
Click patterns and navigation paths
Session duration and frequency
Referring website or application
Search terms and filter selections

Platform Analytics:

Feature utilization and performance metrics
Error logs and debugging information
System performance and load times

1.3 Information from Third Parties

We may receive information from:

Single sign-on providers (if you use SSO authentication)
Business partners who refer you to our Platform
Data enrichment services for business verification
Analytics providers and marketing partners

1.4 Information We Do NOT Collect

Important: Our synthetic audience platform generates statistical models based on census and demographic data. We do NOT:

Collect personal information about individuals represented in synthetic personas
Create profiles of real, identifiable individuals
Process sensitive personal data for persona generation
Track or identify actual consumers

2. How We Use Your Information

2.1 Primary Purposes

We use collected information to:

Provide Platform Services:

Create and manage your account
Deliver synthetic audience insights and reports
Process your research queries and parameters
Generate custom audience segments
Provide customer support and technical assistance

Improve Our Platform:

Analyze usage patterns to enhance features
Develop new capabilities and services
Optimize Platform performance and reliability
Conduct research and analytics
Fix bugs and technical issues

Communicate with You:

Send service-related notifications
Respond to inquiries and support requests
Provide Platform updates and announcements
Send marketing communications (with your consent)
Deliver training and educational content

3. How We Share Your Information

3.1 We Do NOT Sell Your Personal Data

We do not, and will never, sell your personal data to third parties.

3.2 Authorized Sharing

We may share your information with:

Service Providers:

Cloud hosting providers (AWS, Azure, etc.)
Analytics and monitoring services
Customer support tools
Payment processors (for paid services)
Email and communication platforms

Legal and Safety Requirements:

To comply with legal obligations, subpoenas, or court orders
To protect rights, property, or safety
To investigate fraud or security issues
In connection with legal proceedings

4. Data Security

4.1 Security Measures

We implement industry-standard security measures:

Technical Safeguards:

Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
Multi-factor authentication for Platform access
Regular security assessments and penetration testing
Intrusion detection and prevention systems
Secure development practices and code review

Organizational Safeguards:

Access controls and least-privilege principles
Employee security training and awareness
Confidentiality agreements with all personnel
Incident response and breach notification procedures
Regular security audits and compliance reviews

4.2 Your Security Responsibilities

You can help protect your data by:

Using strong, unique passwords
Enabling two-factor authentication
Keeping login credentials confidential
Promptly reporting suspicious activity
Logging out of shared devices

5. Your Privacy Rights

5.1 Rights Under GDPR (European Users)

If you are in the European Economic Area, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data (“right to be forgotten”)
Restriction: Limit processing of your data
Portability: Receive your data in a portable format
Objection: Object to certain processing activities

5.2 Rights Under CCPA (California Residents)

California residents have the right to:

Know: What personal information we collect, use, and share
Delete: Request deletion of your personal information
Opt-Out: Opt out of the sale of personal information (we don’t sell data)
Non-Discrimination: Equal service regardless of exercising privacy rights

5.3 Exercising Your Rights

To exercise your privacy rights:

Email: privacy@perspectives.so
Portal: Access settings in your account dashboard

We will respond to requests within 30 days (or as required by law). We may need to verify your identity before processing requests.

6. International Data Transfers

Our Platform servers are located in the United States. If you access the Platform from outside the U.S., your information will be transferred to and processed in the U.S.

By using our Platform from outside the U.S., you consent to the transfer of your information to the U.S. and processing in accordance with this Privacy Policy.

7. Children’s Privacy

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will promptly delete that information.

If you believe a child has provided us with personal information, please contact us at privacy@perspectives.so.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

Our data practices or Platform features
Legal or regulatory requirements
Industry standards and best practices

When we make material changes, we will:

Update the “Last Updated” date
Notify you via email or Platform notification
Request new consent where required

Continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.

9. Contact Information

For questions about this Privacy Policy or our data practices:

Email: privacy@perspectives.so
Mail: Novaisys LLC
Attn: Privacy Officer
St. Louis, Missouri

By using our Platform, you acknowledge that you have read and understood this Privacy Policy.