See how synthetic audience research compares — and calculate your savings.
See how much time and money you’ll save with Perspectives
Synthetic research platform now in alpha — delivering insights through guided engagements
2-4 weeks from kickoff to final deliverable
3-10 personas across key segments
5-15 feature concepts or options
Research report, persona profiles, opportunity scoring matrix, strategic recommendations
Same outcomes, fraction of the time and cost
| Criteria | Traditional Research | Perspectives |
|---|---|---|
| Total Time | 10-16 weeks | 2-4 weeks (75-85% faster) |
| Total Cost | $18K-42K | $15K-30K (20-50% savings) |
| Sample Size | 10-50 participants | Unlimited personas (statistically grounded) |
| Psychology Depth | Self-reported traits | MBTI + OCEAN validated models |
| Fraud Risk | 40% documented in traditional panels | 0% (synthetic personas) |
| Reproducibility | Cannot recreate same participants | Consistent behavior patterns |
| Methodology Transparency | Limited visibility into process | Full audit trail |
Traditional research costs based on industry benchmarks for qualitative studies (focus groups + interviews + analysis)
“If you have this tool, you will blow your competition away in speed and efficiency of product development”
— Product Leader, Pet Products
“I’d love to use this right now to validate our hunch about employee benefits across different company sizes”
— VP Product, HR Technology
“500 responses vs. typical 50 — that’s the difference between guessing and knowing”
— Product Leader, Pet Products
Due diligence information for internal validation and procurement
Full documentation: Complete methodology explanation available (see How It Works)
Data sources: Census (population distributions), O*NET (occupational contexts), MBTI + OCEAN (validated personality frameworks)
Audit trail: Full persona profiles with data sources and psychological models documented
Current delivery: Guided engagement using our hosted platform (Perspectives platform)
Security documentation: Framework documentation available upon request
Enterprise requirements: Validating security and deployment requirements with alpha participants as we scale the platform
Current stage: Working with select product teams to validate methodology across industries
Field validation: VP Product (HR Tech), Product Leader (Pet Products), AI Research Lead (Financial Services)
Building: Reference customer program for enterprise validation
Enterprise timelines: We understand 3-6 month vendor evaluation and multi-stakeholder approval processes
Documentation: Security assessments, vendor registration, compliance frameworks supported
Support: Happy to work within your procurement requirements
Project-based: $15K-30K depending on scope (number of personas, features evaluated, deliverables). Custom scoping for enterprise or multi-project engagements.
Scope variables: Number of personas (3-10+), features evaluated (5-15+), depth of analysis, deliverable format, timeline urgency. Most projects land in $20-25K range.
Typical: 2-4 weeks from kickoff to final deliverable. Rush projects possible. Extended timelines for larger scopes or multiple validation rounds.
Yes. We can share anonymized examples and discuss approach during discovery conversation. NDA available if needed.
No. This is for outcome discovery and feature prioritization before you commit to full research investment or development. Use synthetic research to validate hunches, then follow up with real customers on highest-priority insights.
Let’s talk about your product challenges and how psychology-driven synthetic panels can help.
We’ll respond within 48 hours to discuss fit and next steps